About | SHW Journey Group

Corporate Profile

PT Semesta Hobi Wisata

What began in 2017 as a single tour operator has grown into one of Indonesia's most integrated travel and hospitality ecosystems. Today, eight specialized brands work as one group, supporting travelers at every stage of their journey from overseas education and global visa services to curated journeys and smart stays. Trusted by more than 17,500 travelers, we believe every journey is built on collaboration, care, and meaningful experiences. Guided by our principle, "One Group, One Journey," we bring diverse expertise together to create seamless solutions for travelers, partners, and communities.

2017
The Beginning
Founded by a 3-person team, Hobi Holidays launched its first international departures across ASEAN and Asia, marking the start of its journey.
2019
Soaring
Served nearly 6,000 travelers while expanding beyond Asia into Europe and strengthening its growing travel network.
2020 – 2022
Resilience
Survived the global pandemic by adapting the business, refreshing the brand, and rebuilding for long-term growth.
2023
Comeback
International travel rebounded with 3,000+ travelers, while the team expanded to 12 professionals.
2024
Consolidation
Reached 17,000+ lifetime travelers and introduced a refreshed brand identity to support future expansion.
2025
Breakthrough
Delivered the strongest financial performance in the company's history, turning post-pandemic recovery into sustained, profitable growth and building the foundation for the One SHW consolidation.
2026
One SHW
Unified eight integrated brands under SHW Journey Group, creating a connected travel ecosystem from travel to hospitality.
2028
IPO Target
Targeting a listing on the Indonesia Stock Exchange (IDX) Development Board as the next milestone in sustainable growth.

Message From The Founder

When I look at where SHW Journey Group is heading, I see more than a company I see an ecosystem built to walk with every Indonesian traveler, from the first dream of going abroad to the moment they return home. Eight brands, connected by one purpose: to make every journey simpler, safer, and more meaningful.

Our aspiration is to become one of Indonesia's most complete and respected travel and hospitality ecosystems earning that respect not through size alone, but through the trust we build with every traveler, partner, and community we serve. We are still early in this journey, and I invite you to be part of what comes next.

Widyo Dedy Nugroho

Founder & Group CEO

The Core Team

Aubrey Siahaya
Chief Technology Officer
Aditya Nur Irawan
Chief Financial Officer
Wilson H Malau
Chief Operating Officer

Honest & Humility
We build trust through honesty, transparency, and humility—treating every customer, partner, and colleague with sincerity, respect, and genuine care.
Optimistic & Open Mind
We embrace every challenge with a positive mindset, stay open to new ideas, and continuously innovate to create better experiences and lasting value.
Brave & Best Effort
We have the courage to take on challenges, adapt to change, and consistently give our best in everything we do to exceed expectations.
Integrity & Impactful
We uphold the highest standards of integrity and accountability while striving to create meaningful, positive, and lasting impact for our customers, communities, and the travel industry.

The Vision

To become Indonesia's leading integrated travel and hospitality ecosystem, empowering every journey through innovation, trust, and exceptional experiences.
To connect every stage of the traveler journey within one seamless ecosystem, creating meaningful value for customers, partners, and communities.
To build a globally recognized Indonesian travel group, driving sustainable growth and industry leadership through innovation and integrated services.

The Mission

Build an integrated ecosystem that seamlessly connects every stage of the traveler journey.
Deliver trusted, innovative, and customer-centric solutions through specialized brands and professional talent.
Drive sustainable growth and create lasting impact for customers, partners, communities, and shareholders.